Global Franchise Magazine

Growth with purpose

What matters most in 2025? That was the question on everyone’s mind as the franchise community came together in Las Vegas for the 2025 Global Franchise Awards, held during the International Franchise Association’s Annual Convention. It was an unforgettable night – not just for the applause and accolades, but for the clarity it gave us about where we’re going.

This year’s winners tell a compelling story. From ERA Group’s standout performance across three categories to GoliathTech’s win for Corporate Social Responsibility, the message was clear: innovation, purpose, and resilience are setting today’s benchmarks.

Brands with social impact at their core are being recognized in meaningful ways. As GoliathTech’s award shows, sustainability and supporting local communities isn’t just good PR – it’s a driver of long-term value, built into business models from the ground up.